Company, Design, Web and Galway Related News

: UX Design: Delicious Jargon #59: 'Information Scent'

"Most people navigate based on what's called 'information scent'.

When faced with a set of options, they'll choose the option that gives the strongest indication that it'll bring them closer to what they want, like an animal sniffing around for food."

It would seem that 'Progressive Disclosure' navigation systems may need a bit of help!
A good read regarding mobile usability.

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